Domenico Coppola started his career in the ‘50s as a retailer of fruits and vegetables. Thanks to his commitment and determination, his professionalism and respect for the customer he can gain a prominent position in the market. His drive, his will to reinvent himself, his ability to dream bigger than others and his beloved wife Pia are the keys to his successful business idea, which still thrives today.
In 1960 Domenico Coppola has his mind clear on what “his” Company had to be and how it should have been organized. Specifically, his goals and philosophy are expressed through the continuous innovation in the field of transforming, processing and storing produce, thanks to his constant investment in processing technology, higher standards and a loyal customer base.
Since 1962 the headquarters and the production plant are located in via De Riso, Scafati. The company becomes a public company, with his main activities being the transformation of tomatoes in finished products. Domenico Coppola distinguishes himself as an innovator: he is among the first ones to enter the tomato pulp and the peeled tomatoes market. His proposed unit quantity is also innovative, introducing the 1 kilo can (now 3 kilos).
In the ‘80s his sons, Pasquale and Luigi, officially enter the company, which they had been experiencing since their youth. Before being assigned to a specific role, they work their way through all its departments, so to gain know-how form each aspect of the company.
In the ‘90s the company differentiates his production, moving onto the fruit market, first collaborating with, and later acquiring (1999) the company L’Orto Molisano.
The new millennium brings a wave of energy to the company, marking the entrance of the company in the international market; it also brings about a new interest in fruit processing (specifically the apple), bringing the company closer and closer to the baby-food market, with products such as juices and jams. An innovative and winning idea which diversifies their offer and offers new possibilities.
The first years of the ‘00s are characterized by a growth in terms of volumes, machinery and production lines (specifically for other fruits and vegetables). The R&D department changes its goals: the Coppola public company wants to promote constant innovation in food processing and packing to improve quality and product value.
Since 1960, year after year, the company follows a path characterized by continuous research, innovation, quality improvement and customer and commercial partners care. A path that led to being one of the top players in the market, with 50.000 tons of product (50% of it organic), but that has still a long way to go. The product range of the Coppola public company is rather ample: it includes various finished goods such as tomatoes and its derived products, semi-finished vegetables and fruits (organic juices and puree for the baby food market), pastry and baking related and nutraceutical products. The company markets to both B to B and B to C, characterizing itself through professionalism, cordiality and reliability.